In a colorful cardboard box, behind a layer of cellophane, a perfectly posed Barbie sits awaiting love. Her peroxide blonde hair is perfectly tamed, her outfit neatly fitted, and her lips painted in ...

They're a little cute, a little scary — and very, very trendy. Labubu dolls are one of the latest must-have items being driven by social media posts of people unboxing them. The little elf-like toy ...

Forbes contributors publish independent expert analyses and insights. Dana Feldman is a Los Angeles-based reporter who covers entertainment. Toy whiz Isaac Larian tapped into the unboxing phenomenon ...

Kids like weird things: Yellow sponge-boys, talking doe-eyed ponies, ruddy-cheeked rodents that say only “pika pika,” and, especially in the past few years, unboxing videos. Kids’ unboxing videos are ...