Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal. But prizes ...

Digging through a box of Frosted Flakes just to find a tiny plastic toy felt like the best kind of morning adventure on the breakfast table. That joy has quietly vanished from supermarket shelves. The ...

Getting a free toy or piece of tat in a cereal box was a common occurrence right up until the 2010s, bringing joy to many children. Most Liverpool families will remember unboxing various items over ...