Kellogg’s Frosted Flakes is attempting to grow its cultural relevance through a tie-up with rap artist JID for a new take on the brand’s ‘90s-era “Hey Tony” jingle, per details shared with Marketing ...

J.I.D teams up with cereal brand Kellogg's for a new Frosted Flakes jingle called "Hey Tony." On Tuesday (Feb. 17), J.I.D announced his collabo with Frosted Flakes, which included a video of the new ...

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Viral TikTokers Cost n' Mayor bring the moves to J.I.D's reimagined "Hey Tony" jingle for Frosted Flakes partnership.

JID has partnered with Kellogg's Frosted Flakes to put a modern spin on the brand's popular '90s jingle "Hey Tony!" — check it out above. As a true "day one" of the breakfast cereal, the ...

JID teamed with Kellogg’s to transform the classic “Hey Tony” jingle into a full Hip-Hop track called “HEY TONY!” for a new campaign. JID turned childhood breakfast memories into his latest track. The ...

After cheering teens on for generations with breakfast pep talks, Tony the Tiger has found a new hype partner: hip hop artist J.I.D. In Kellogg's Frosted Flakes' latest collab, the duo has teamed up ...

J.I.D. partners with Kellogg's Frosted Flakes for the song "Hey Tony!" along with exclusive merchandise and initiatives to ...

Snacks come, and snacks go. Back in the Swinging Sixties, these candies, chips, & drinks were the popular treats that kids ...

In an effort to encourage kids to tap their inner tiger, Kellogg’s is rethinking a classic mascot — and his theme song. The new effort positions the big cat as one of the original “Day Ones,” a ...

The Hip Hop artist reimagines the iconic jingle into a cultural hype anthem titled "HEY TONY!" inspired by the "Day One" mascot Tony the Tiger.