From Merit Beauty to Trinny London, top beauty companies are shifting their focus to favor more seasoned shoppers ...

It’s no secret that celebrities like Ariana Grande, Megan Thee Stallion, and more count themselves fans of anime. And last ...

Swing by any Sephora, Ulta, or drugstore and you'll see shelf after shelf of beauty products marketed as “clean.” For that, you have Gregg Renfrew to thank. In 2013, the entrepreneur founded a ...

Luxury beauty, in the form of glamorous makeup, is having a major moment. But it’s not from the country you may think. While legacy brands are dropping expensive products left and right, AORA MÉXICO, ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Let’s be honest—not every beauty gift set is worth the splurge. Some are simply ...

British makeup artist Lucy Bridge is the newly-appointed creative head at one of high fashion’s most influential beauty counterparts. Explore her modern artistry and learn makeup tips here. ByJessica ...

It’s easy to love every viral makeup product you put on your skin when you have flawless, youthful skin. When you’re over 40 and dealing with things like fine lines, dryness and loss of firmness, ...

When it comes to colorful makeup, brows are always left behind. Pat McGrath made sure that wouldn't be the case this season. Inspired by the lighter brows trend, this eyebrow gel is available in ...

As we step into spring, it’s out with the old and in with the new. This even includes makeup. In recent years, the dominance of the “clean girl aesthetic” and barely-there makeup has stretched through ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Asian beauty has laid the groundwork for so many of the skin, hair, and makeup ...