Indian dairy brand Amul allocates only a tiny proportion of its turnover to advertising but that hasn’t hampered its growth, which its managing director predicts will hit 20% in 2019-20. R S Sodhi, ...
An image purportedly showing an advertisement by the Indian dairy cooperative society Amul, featuring the Amul girl with the following Hindi text, "Vote or don't vote, take the right decision. Your ...
Jayen Mehta, managing director of Amul and veteran of the Gujarat Cooperative Milk Marketing Federation (GCMMF), is reshaping India’s most iconic dairy brand—blending scale with agility, tradition ...
The iconic Amul Girl, a beloved mascot for decades, is at the center of a social media buzz after a viral video suggested she was inspired by Shobha Tharoor. However, Amul's marketers have clarified ...
The 1976 film recently featured in the Classics section at Cannes Film Festival and was re-released in Indian theatres. Advertisment Mero Gaam Katha Parey. It’s a song people across generations are ...