An image purportedly showing an advertisement by the Indian dairy cooperative society Amul, featuring the Amul girl with the following Hindi text, "Vote or don't vote, take the right decision. Your ...

Amul has once again showcased its knack for clever commentary on current events with an eye-catching doodle addressing the recent controversy stirred by L&T Chairman SN Subrahmanyan over. In a quirky ...

Indian dairy brand Amul allocates only a tiny proportion of its turnover to advertising but that hasn’t hampered its growth, which its managing director predicts will hit 20% in 2019-20. R S Sodhi, ...

Leading dairy brand Amul has issued a public alert regarding a fake gift voucher message that is currently being circulated through WhatsApp and various social media platforms. The fraudulent message ...

Zepto came up with a clever marketing strategy on Janmashtami. The quick-commerce food delivery platform found an interesting way to sell butter on Krishn Janmashtami by sending empty butter boxes ...

Jayen Mehta, managing director of Amul and veteran of the Gujarat Cooperative Milk Marketing Federation (GCMMF), is reshaping India’s most iconic dairy brand—blending scale with agility, tradition ...

The iconic Amul Girl, a beloved mascot for decades, is at the center of a social media buzz after a viral video suggested she was inspired by Shobha Tharoor. However, Amul's marketers have clarified ...