A federal court in Massachusetts has awarded $38.9 million to Sonate Corp.’s Vegadelphia Foods after finding Beyond Meat Inc.

Based” in joint Dunkin’ Donuts ads infringed a trademark registered by a competitor in the meat alternative industry, a ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

The ads almost immediately stanched the bleeding. Hertz's "We're No. 1" slogan, accompanied by a raised index finger, soon infiltrated the larger culture - even getting co-opted by fans at sporting ...

The Republican Party, wishfully thinking: “Nobody doesn’t like Sarah P.” Newly Reenergized Loser Malcolm Fleschner suggests this week's contest: Slightly alter an advertising slogan so that someone ...

View post: Hyundai’s Smallest SUV Gets the Sporty N Line Treatment Before Chevy took the “An American Revolution” ad slogan, another U.S. company used it in the 80’s. While the car they are describing ...

Ever try counting Heinz Ketchup’s supposed 57 varieties? Turns out the famous slogan was always a long-running sham. KDKA-TV in Pittsburgh reports that company founder H.J. Heinz came up with the “57 ...

FORT STEWART, Ga. (AP) — Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the ...