Apple won't charge you for AI, but you have to invest in a compatible iPhone, iPad, or Mac to use those AI-driven services.

In a recent interview with WIRED, Apple CEO Tim Cook said Apple had ‘never talked about’ charging for AI—here’s why.

Apple CEO Tim Cook has made it clear that charging for AI isn’t part of their plan. Here's the reason why Apple doesn't plan ...

Apple CEO Tim Cook reveals Apple’s unique AI strategy, emphasising free integration into its ecosystem without extra charges.

Apple's busy 2024 was marked by new iPhones, a long-awaited foray into generative AI, antitrust issues, and challenges in ...

The Apple CEO’s latest visit to London saw him give advice on business, talked about his personal story and how Apple ...

Donald Trump is hosting Apple CEO Tim Cook for a Friday evening dinner at the president-elect’s Mar-a-Lago resort.

Apple CEO Tim Cook visited Mar-a-Lago on Friday, joining a growing list of tech executives that are seemingly courting President-elect Trump ahead of his return to the White House. The ...

As part of his ongoing visit to the United Kingdom, Apple CEO Tim Cook yesterday hosted His Majesty King Charles III at its ...

Apple CEO Tim Cook will meet Donald Trump on Friday night at the U.S. president-elect's Mar-a-Lago resort in Florida, a ...

As he visits Apple Stores in London, Tim Cook says the company is continuing to expand on its more than $18 billion ...

Apple CEO Tim Cook on Thursday visited Apple’s UK headquarters accompanied by His Majesty King Charles III. Cook, who ...