It’s a provocative idea in brand protection, but is the best recognition of a job well done no recognition at all?

WTR analysis finds that US district courts are increasingly confronting AI hallucinations in trademark proceedings, and judges are responding with a range of sanctions.

Six bite-sized news updates from the week, also featuring Gucci, Piddle Patch, Prada, Siroflex, Sky News Australia and Suno.

A majority of MEPs have voted in favour of recommendations that aim to right the “existing imbalance” between AI developers ...

With growing discourse around expanding the scope of protection to GIs, it is vital for brand owners to be aware of changes in domain dispute mechanisms, particularly where the scope broadens ...

TÜRKPATENT has updated the list of goods and services applicable to trademark applications in alignment with the most recent Nice Classification. Applicants must pay careful attention to the accurate ...

Generative AI has emboldened counterfeiters to use it to craft legally sound responses to takedown proceedings, expert panel told WTR Live audience.

Brand Action has relaunched its Color Challenge for 2026 – and the premise is simple: share a meal, give a meal. The Brand Action Color Challenge 2.0 launched on 9 March 2026, inviting the global ...

When AI scrapes your expertise, your firm stops competing on insight – and starts competing on price, warns Metaforce’s .

BMW has sued an antifreeze manufacturer over alleged use of a BMW mark and an “OEM” reference on packaging. Register for free ...

Five bite-sized news updates from the week, also featuring Stephen Thaler’s AI-generated art appeal and Outkast’s ATLIENS ...

Our latest round-up also includes the Korean MOIP supporting fashion brands and a new digital e-filing system in Sint Maarten.