Consider Singles’ Day. Born in the 1990s as a playful anti-Valentine’s Day among Chinese college students, it’s now a $150 ...

A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and brands.

Here are some more key findings, and the full report is available to download here.

The Issuer intends to use the proceeds from the offering together with cash on hand to refinance a portion of its secured ...

Nielsen CMV Rural Survey highlights how rural Filipinos engage with smartphones, radio, and Asian dramas - essential insights for brands targeting growth outside cities.

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With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in veteran ...

Gracenote, the content data business unit of Nielsen, has released a wealth of new findings on global consumer attitudes and behaviors relating to video streaming in its 2025 State of Play report. The ...

Viewership Spikes on Key Football Networks: ABC +24%, CBS +29%, FOX +59%, NBC +37%, ESPN +65% NEW YORK – October 28, 2025 – The return of football in September generated a massive spike in television ...

Discover how Nielsen can help.

As Halloween creeps closer, horror fans are turning to their screens for scares. And just as with other holiday traditions, networks and streaming platforms feature a lineup of horror films—like AMC’s ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.