With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving ...

In another turbulent year for the marketing industry, we look at the people and organisations focused on driving change.

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...