Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...