Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

Marketers should watch how consumer and industry trends will further evolve from the past year. The first consumer devices ...

Sentiment analysis transforms customer experience by uncovering emotions, driving engagement and delivering ...

Gain deeper insights into customer sentiment with AI-driven tools that track emotions in real-time, which helps you improve ...

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

With Agentforce 2.0, Salesforce envisions a future of work where thousands of agents pick up the slack in Slack and beyond.

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the ...

The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024.

Google's strength lies in its dominance in cloud services through Google Cloud Platform (GCP), coupled with its leadership in ...

Social care is the practice of engaging with customers on social media to meet their needs, solve problems and build ...

Consumer behavior trends are shifting, with transparency, sustainability and empathy becoming core expectations for brands to ...