Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

Data from Campaign School Reports proved a hit in 2024, from features about hybrid-working to parental leave policies.

Footwear maker World Shoe also hired Finn Partners in June as global AOR. The firm promoted Brent Wilson to global head of ...

Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year.

More than three decades after being banned by the U.S. federal government, lawn darts are back. Well, actually — hopefully — not the dangerous backyard game itself. But Old Fourth Distillery has ...

Feit and Tierney of experiential agency BMF discuss their recent project decorating the White House for Christmas.

While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...

General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...

Oatly is coming to claim your spot as Santa’s favorite snack and beverage offering while making the rounds on Christmas Eve.

The gaming experience celebrated the new urban Olympic sports and inclusivity which was at the heart of Samsung’s "Open ...

For the second consecutive year, the ANA members voted to select “AI” as the word of the year (or rather two, since it’s ...

WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based ...