World Cup and election spend drove a 47% ad surge in Q1, but analysts reflect on what it takes to sustain growth.
Former chief brand officer, Dr. Squatch ...
Chief brand officer, New York Liberty ...
All updates for Movers and Shakers should be sent to ms_campaign_us@haymarketmedia.com. In the Pitch Room. Alaska Air Group ...
Global head of marketing, Uber ...
Global chief brand officer, Starbucks ...
As CMO of Netflix, Marian Lee directs global marketing across consumer, business, product, social and title campaigns — ...
CMO, Hyundai Motor America ...
As global CMO of AB InBev, Marcel Marcondes has focused the brewer’s marketing organization on driving organic category ...
Publicis Groupe has described Cindy Rose’s comments about “pitch-less CEO handshake” deals as an “insult to clients' intelligence”. In an open letter to the WPP chief executive, signed "Your friends ...
For the sixth year, Campaign highlights marketers with the proven ability to navigate an increasingly arduous landscape.
Industry body IAB’s independence faces fresh scrutiny after newly unsealed testimony in the US reveals Google’s ambition to “co-opt” the association over its response to ad blocking.