Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening ...

Nic Taylor, senior vice-president and head of our Lego Agency, said: “This holiday season, we’re inviting families to dive ...

You accept the way things are done because it’s the path of least resistance and you don’t want to make anyone’s life ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a ...

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As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance ...

WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on ...

Former and current staff at Dentsu and "some clients" have had their information taken following a “security incident” within Merkle’s network. In an email seen by Campaign, Dentsu explained that ...