Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how ...

Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.

Google is automatically appending AI-generated conversion cards to the end of video ads — but will override any pre-set end ...

Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early. Google is making Merchant Center for Agencies generally ...

Every few weeks, a new study drops declaring that Reddit (or YouTube, or Wikipedia) is the most important source for AI citations. Marketers share it. Clients ask about it. Someone starts drafting a ...

Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.

Optimizing your client’s TripAdvisor listing is an important part of the local SEO ecosystem, even though it’s often treated as a secondary channel. Done well, it can increase visibility, drive more ...

Meta will start billing advertisers directly for Europe's digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.

Judge orders Perplexity to stop using a browser agent to reach password-protected Amazon accounts and delete collected data.

AI search expands the long tail into endless prompt variations. Here’s how fan-out queries, grounding, and task completion ...

Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt ...

Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google ...