Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied ...

MOps teams are shifting from task executors to AI fleet managers to run autonomous agents alongside traditional software.

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...

The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search ...

Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...

Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, ...

Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...

OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer ...

Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and ...

Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps ...

Get traffic data and keyword intel on competitors instantly. ChatGPT sent just 0.62% as many sessions as Google organic search, according to Marie Haynes’ analysis of 100 websites. The study covered ...