Villa factories, forged packaging lines, and high-volume livestream sales point to a new era of organized counterfeiting.

In an era of rapid change, BVLGARI responds to the challenge of sustainability through innovation, using technology to reveal the unseen beauty of a century-old craft and embedding historical memory ...

Digitally savvy, brand loyal, and with substantial disposable income, China’s affluent retirees are a force to be reckoned with.

CEO Joshua Schulman’s back-to-basics strategy beats expectations as China luxury retail shows tentative recovery.

Brands like Songmont, Moynat, and Coach are winning young people over through online communities, content marketing, and empowering values.

In search of new definitions of success, Chinese youth are moving to lower-tier cities to become coffee shop owners, artisans ...

Experience-first travelers are transforming beauty travel retail from discount-driven counters into immersive stages, ...

From Traditional Chinese Medicine-themed pop-ups to neuroscience-based footwear, sports brands are centering wellness and ...

As Vinted’s ‘Too Many’ film resurfaces on Xiaohongshu, young consumers discuss overconsumption, sustainability, and what ...

With discount fatigue setting in, the beauty giant leans into China’s most-played mobile game to spark emotional engagement ...

Dozens of global labels have retreated this year as consumers reject cheap global products and start demanding culturally ...

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.