The opaque reporting around Double-11 makes it difficult to evaluate how things are tracking this year versus last, but one ...

BeFood (必如) has grown into a successful milk brand by identifying a pain point that the dairy giants failed to tackle and targeting the less contested B2B category before expanding into the consumer s ...

A decade or two ago, the name MUJI would conjure an image of sophistication and refinement for homeware and clothing in the eyes of Chinese consumers. A quality, premium product that wasn’t too out of ...

Once admired as a minimalist lifestyle icon in China, Japan’s MUJI found itself losing relevance amid fierce local competition and evolving consumer expectations. But in recent years, the brand has ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

China’s rapidly evolving snack market is a microcosm for the China market itself: constantly evolving and embracing trends such as health, convenience, emotional and novelty. But a curious new ...

For years, brands in China have been working on the basic premise of if consumers can see it, they’re more likely to trust it. Nowhere was this more evident than in the food and beverage category, ...

There’s a wonderful story about Karem, a hotel receptionist in Milan, and a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on ...

Juice has been one of the brighter spots in an otherwise sluggish Chinese FMCG market. Bain and Worldpanel data show that juice sales grew 18.7% in 2025, making it the standout beverage category, ...

Brands are finally catching on to not treating China as one big generic market. Tastes and behaviours change by region, province, city or even neighbourhood, and success often depends on how ...

In its first big move since finalising its joint venture, Starbucks has launched a high-protein beverage range nationwide, as the chain moves beyond coffee into functional nutrition. The new lineup ...

Bilibili, in partnership with CTR, has released its 2026 Youth Consumption Trends Report, confirming what many brands are sensing but not yet fully adapting to. China’s young consumers are no longer ...