When you start a small business, you quickly learn that you survive by meeting customer demand. The patterns in that demand can seem mysterious at first, but if you familiarize yourself with the ideas ...

While there is no universally accepted theory of how businesses should treat customers, many models include several of the same key principles. Understanding some of the cornerstones of customer ...

When a company sets out to revamp its customer experience, it tends to focus right away on the extreme events, the big, rare customer service catastrophes: mass blow-ups online and so forth. But I ...

Customer success is a practice that grew up in the Software-as-a-Service (SaaS) industry, but it's now becoming relevant to all industries. As every product, experience and service becomes digitally ...

Singapore-based clothes rental subscription platform Style Theory believes the future of fashion is renting because of a fundamental shift in consumer mindset. Each customer is at a different stage of ...

This study provides an extension on the traditional theory of customer discrimination. The traditional theory looks at customer discrimination via a case in which customers discriminate against a ...

As CEO Dan Herbatschek states, "Our new survey showed on one hand, AI is enabling radically improved threat--detection, anomaly identification, and rapid response automation for enterprise ...

In examining airplane crashes, investigators often discover that it’s not one thing that causes the disaster. It’s a chain of interrelated things that go wrong: A mechanical failure or weather event ...