The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn ...

NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...

The “essential role of local news in Americans’ lives” very much includes over-the-air broadcast television, a new study released Monday from the Television Bureau of Advertising (TVB) states.

As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

If the Jimmy Kimmel saga has taught us anything, it’s that a lot of our favorite local TV journalists work for truly corrosive companies. In Rhode Island, if you’re a fan of WJAR Channel 10 (NBC), ...