Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

When a customer chooses to buy a product, either online or in-store, several factors influence the decision to purchase. Everything from price, timing, need, savings, and how the purchase affects ...

The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They ...

Guilt messaging appears to be a strong tool to toward encouraging other eco-friendly habits, such as discouraging ...

Her message is clear: in an age of information overload, it isn’t the loudest message that wins - it’s the one that connects ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

Consumer behavior should be the principal determinant of corporate e-commerce strategy. While technology will improve, consumer loyalty, for example, is likely to differ significantly between online ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

The conversation about personalized service has reached a crescendo of late. Treating people as individuals and aspiring to wow customers with a service tailored to their specific needs is sure to do ...

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