Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They ...

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

Her message is clear: in an age of information overload, it isn’t the loudest message that wins - it’s the one that connects ...

Guilt messaging appears to be a strong tool to toward encouraging other eco-friendly habits, such as discouraging ...

When a customer chooses to buy a product, either online or in-store, several factors influence the decision to purchase. Everything from price, timing, need, savings, and how the purchase affects ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Consumer behavior should be the principal determinant of corporate e-commerce strategy. While technology will improve, consumer loyalty, for example, is likely to differ significantly between online ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

When the pandemic shut the world down, many assumed the changes to our lifestyles would be temporary. But according to McKinsey's recent State of the Consumer Market survey, the lockdowns have rewired ...

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