Opinions expressed by Entrepreneur contributors are their own. Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Researchers across many domains have examined the impact of externally presented numerical anchors on perceiver judgments. In the traditional paradigm, "anchored" judgments are typically explained as ...

Driven by insights from behavioral economics, marketers have begun to cater to the systematic irrationalities of their consumers. This means understanding how consumers actually behave, as opposed to ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Shoppers stock up on toilet paper and other supplies as ...

The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is ...

Shakaila Forbes-Bell, founder of Fashion Is Psychology, giving a talk at the #dresslikeaboss Next event in London. Fashion is more than a statement. It’s a form of communication. A person’s style is a ...

Aulona Ulqinaku does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

Marketing is about understanding the mind of the consumer. While there are many psychology-based strategies you can use for rapid customer acquisition, few compare with the power of convenience.

A conversation with HBS professor Julian De Freitas about overcoming five mental obstacles. Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious ...