When the pandemic shut the world down, many assumed the changes to our lifestyles would be temporary. But according to McKinsey's recent State of the Consumer Market survey, the lockdowns have rewired ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving digital landscape, understanding how consumers search for services ...

Growing numbers of retailers and consumer brands are shifting their focus to Europe and other markets from the United States, as they expect U.S. tariffs to spark price hikes that will drive American ...

The top types of planned physical gifts look similar each year, and the number of holiday shoppers planning to buy those items changed very little from last year. Leading the pack this year are ...

CHICAGO--(BUSINESS WIRE)--Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana.

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...