Your customers start out with needs to fill. They might be confused by a proliferation of brands and models that fill their needs, and so may be looking for a good reason to buy one of them. Helping ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

Consumer Reports has no financial relationship with advertisers on this site. In a long-awaited ruling this week, Supreme Court moved to limit the independence of the director of the Consumer ...

At e4m Screenage 2025, experts across sectors discussed how mobile is reshaping consumer journeys and the e-commerce funnel ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Potential discrimination and bias resulting from consumer tools based on artificial intelligence and automated data will be an enforcement focus of regulators this year, Jenner & Block attorneys ...

More than anyone else, consumers are directly responsible for sales and, consequently, the profits of all companies. Their motivation, as well as the actions that result from them, determine the ...

Most research on consumer choice assumes that decisions are usually made by individuals, and that these decisions are based on an individual's personal attitudes, beliefs, and preferences. Yet, much ...

The results of this online evaluation of three decision aids for preference-sensitive health decisions provide baseline feedback on the direction and magnitude of the learning that occurred for each ...