Her message is clear: in an age of information overload, it isn’t the loudest message that wins - it’s the one that connects ...

Consumers in the U.S. spent a record high this year on Black Friday. But the surge in sales may not reflect shoppers’ desire ...

Guilt messaging appears to be a strong tool to toward encouraging other eco-friendly habits, such as discouraging ...

But the latest results tell a different story. While the company continues to grow internationally, several data points show ...

Pricing continues to be one of the most crucial decisions retailers face. Set prices too high, and customers drift away; too ...

The economic landscape shifted dramatically in November, revealing concerning trends that economists and policymakers are ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Rabat – Once cautious about online shopping, Moroccan consumers are now among the world’s most confident digital buyers. New ...

MORGANTOWN — Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a ...