Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...

The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention. The pandemic forced us to drop the "e" from ecommerce. Ecommerce is now just an essential staple of ...

(MENAFN- GlobeNewsWire - Nasdaq) The B2B market offers opportunities through digital integration, personalization, regulatory compliance, and regional dynamics. Companies need agile, cross-functional ...

Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help ...

In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Although those numbers are expected to grow in 2021, only 1 out of 5 B2B brands are ...

LAS VEGAS--(BUSINESS WIRE)--CoHost, a leading provider of podcast analytics and audience insights, has announced the launch of its innovative B2B Analytics, a powerful new feature designed to help B2B ...

Analytics that answer what works now and what will work next. There is no debate that analytics give marketers insight into efficiency and spending in ways that they could not see in the past. However ...

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped ...

Canva head of B2B marketing Emma Robinson believes the best B2B work happens when creativity and intelligence support each ...