AI is moving from recommending media decisions to actually making them. But the data, objectives and rules guiding those ...

John Lewis Christmas ad wins audiences but only 12% recall gifting message. Experts debate if campaign secretly promotes self ...

Magic Mango’s group client servicing director, a Drum Awards Festival juror, says agency business is a trust business first.

Why the John Lewis Christmas ad divides audiences: 69% respond positively while 10% hate it. Learn how emotional advertising ...

John Lewis's Christmas ad misses omnichannel opportunity by failing to connect in-store experiences with digital engagement ...

The next generation of creative leaders will think like inventors, designers, technologists and business builders. And ...

Discover why YouTube's authentic creators clash with deceptive AI-generated ads like George's Caps. Explore misleading ...

New Dropbox research reveals a growing ‘last mile’ between AI generation and finished work. For the past few years, the ...

The disparity between the intent and a user’s lived experiences is highlighted by Havas’s recent report, Avoiding The AI ...

Ecstatic unwrapping, perfume-fueled dancing and skincare squeezed to its last drop give the retailer’s festive campaign a ...

Doctor Doom looks out over a city in ruins, smoke rising through the rubble. As he surveys the devastation, we hear a slow, ...

B2Believe Virtual – Outperform the Norm brings the thinking from LinkedIn’s flagship B2B event to marketers in North America, ...