Indian marketers are increasingly looking beyond traditional advertising channels, with 94% planning to increase spending on sponsorships and live events over the next 12 to 24 months, according to ...

The initiative allocates around 40% of the campaign budget towards reach, as the consumer electrical brand looks to tap AI-led conversations for product discovery and brand engagement.

Marico increased advertising and promotion expenditure by 44% in Q2 FY27, even as EBITDA margins expanded, with investments directed towards core brands, shampoos, Amla hair oil and its expanding ...

Boldfit, a fitness and sports major specializing in premium apparel, supplements, and fitness accessories, announced its multi-year collaboration with the Chennai Super Kings (CSK) as its official ...

From Goan to Korean: India’s food choices scale from 2x to 17x, reveals Swiggy India’s food services market is set to hit $125B by 2030, driven by rising culinary exploration—20% more cuisines, 30% ...

Meesho narrowed its net loss by 68 percent to Rs 132 crore in Q2 FY27, driven by stronger logistics efficiencies and higher marketplace revenue.

The reported workforce reduction comes as CEO Josh D’Amaro asks managers to identify opportunities for annual cost savings of around 20%, with the company looking to redirect investments towards ...

Six senior executives from Warner Bros. Discovery (WBD) are leaving Skydance's communications team as the merged company reorganises its corporate communications function following the $111 billion ...

Schwenger takes charge of Omnicom Health’s marketing agencies as the group looks to accelerate growth, deepen client integration and expand the use of AI across healthcare marketing.

Affiliate marketing offers nano and micro influencers an accessible route to monetisation without having to secure fixed-fee brand partnerships. However, long-term sustainability depends on consistent ...

The acquisition brings LiveRamp’s data collaboration platform together with Epsilon’s identity capabilities, giving clients an integrated AI infrastructure while retaining ownership and control of ...

Tata Starbucks appointed TBWA\Lintas as its creative agency following a multi-agency pitch to handle brand campaigns, digital ...