Adam Knox will lead the consumer tissue category at Essity, having spent 15 years working at rival Kimberly-Clark.

The global coffee chain is famous for its seasonal offerings like its pumpkin spiced latte, but is looking to ensure it’s ...

As brand building collides with the emergence of AI in the buying journey, most B2B firms are looking to drive visibility among large language models.

As brand building collides with the emergence of AI in the buying journey, most B2B firms are looking to drive visibility among large language models.

Former Matalan marketing director Charlotte Dewhurst has been appointed to the newly created role to lead marketing at B&M.

The framing of long versus short has created a world where the effects of brand building are expected down the line - but ...

By utilising AI-powered creative pre-testing, Boots is putting more resource behind ideas that are going to shift the bottom ...

Thanks to its tie-up with ITV’s Love Island, drinks brand Poppi has been able to boost brand awareness by 14%, just four months after launching in the UK. It is now looking to extend its presence ...

The global coffee chain is famous for its seasonal offerings like its pumpkin spiced latte, but is looking to ensure it’s driving “consistent” relevance.

Despite some B2B brands being wary of investing in influencers, marketers suggest ROI and engagement rates are high for those prepared to take the plunge.

Retail media accounted for around £1 in every £12 invested in UK advertising last quarter, according to AA/WARC figures.

Ads placed around emotionally engaging content and fan favourites deliver significantly stronger results, new research ...