More than half (51%) of B2B buyers rely on content now to research their buying decisions, and they want shorter, interactive content that educates rather than sells. Those were among the findings of ...
CMOs face short tenures because marketing remains unpredictable, but AI-driven testing and learning loops may help make ...
B2B marketers now rank pipeline influence above MQLs, signaling a broader shift toward revenue accountability and ...
Validity's Holiday 2026 Marketer Survey finds 72% of marketers are adapting subject lines and preview text as AI-generated ...
AdDaptive's Patrick Shea explains why AI raises the stakes on data foundations, identity resolution and closed-loop ABM for ...
Google's AI Brief puts new weight on agency briefs. Learn what belongs in a brief written for AI and why data quality decides ...
Demandbase research finds leaner B2B marketing teams face tighter timelines as AI raises demand for human judgment, ...
Get insights from the two largest paid media platforms, Google and LinkedIn, and get a clear basis for deicing what to fund, ...
Informa TechTarget will integrate Buyer Intelligence with Demandbase, giving joint customers person-level intent data to ...
Treasure AI's Personalization Studio lets marketers launch real-time website personalization using existing customer data, no ...
Marketbridge acquires Channel99 and launches AI Visibility to help B2B brands track how they appear in AI-generated answers ...
Amex GBT's 2027 meetings forecast finds 93% of planners optimistic as costs rise and attendee experience, personalization and ...
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