CMOs face short tenures because marketing remains unpredictable, but AI-driven testing and learning loops may help make ...

B2B marketers now rank pipeline influence above MQLs, signaling a broader shift toward revenue accountability and ...

Reddit launches Max campaigns, in-market audiences and HubSpot CRM integration to help B2B advertisers capture high-intent leads and cut CPA.

CMOs can drive revenue impact by leading GTM engineering, aligning systems, data and teams to create a more predictable growth engine.

Informa TechTarget will integrate Buyer Intelligence with Demandbase, giving joint customers person-level intent data to ...

Google's AI Brief puts new weight on agency briefs. Learn what belongs in a brief written for AI and why data quality decides ...

AdDaptive's Patrick Shea explains why AI raises the stakes on data foundations, identity resolution and closed-loop ABM for ...

Treasure AI's Personalization Studio lets marketers launch real-time website personalization using existing customer data, no ...

Marketbridge acquires Channel99 and launches AI Visibility to help B2B brands track how they appear in AI-generated answers ...

Validity's Holiday 2026 Marketer Survey finds 72% of marketers are adapting subject lines and preview text as AI-generated ...

Amex GBT's 2027 meetings forecast finds 93% of planners optimistic as costs rise and attendee experience, personalization and ...

Demandbase research finds leaner B2B marketing teams face tighter timelines as AI raises demand for human judgment, ...