Publicis has given Marcel dedicated leadership, but marketers still need evidence that agentic tools improve client outcomes.

PATRÓN's La Última Risa adapts calaveritas literarias into a New York comedy show, with Sofía Niño de Rivera leading the ...

Clorox says AI-assisted signals helped its PURE team revise live creative without a reshoot, while Pine-Sol and Brita test ...

An agency-reported Instagram spike puts Google's third Piastri film in focus, following a fan-designed T-shirt and two ...

Anthropic's IPO filing reveals fast Claude revenue growth, rising ad spending and heavy cloud-channel costs. What the numbers ...

Pinterest opens selected video and display inventory to major DSPs through Magnite, with early campaign results that merit ...

Singapore's McGriddles return gets Tobyato apparel and a limited jacket reward, linking breakfast routines with collectible ...

Heineken's UK Pubscription pilot uses Fire TV browsing and four monthly pub vouchers to move discovery beyond the sofa.

Visa's new V is a controlled identity change, not a replacement for its wordmark. The harder task is proving recognition ...

The publisher is turning editorial loyalty into memberships, live events and overseas opportunities, while AI discovery adds ...

A giant Derpy installation, collectible rewards and app offers shaped the KPop Demon Hunters anniversary pop-up at ...

Maison Margiela and Gentle Monster unveil 68 deconstructed eyewear styles, a surreal film and pop-ups across eight cities for ...