Purina Dog Chow commits to floats for three years at the Macy’s Thanksgiving Day Parade to reach a live, engaged audience — ...

Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, ...

A new report finds that ChatGPT, Gemini and Perplexity never recommended 78% of e-commerce brands in their own categories.

Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.

At the ANA Masters of Marketing conference, Verizon and Harley-Davidson discussed different paths for brand reinvention.

The Top Women Network is a cross-brand initiative from the Chief Marketer Network created to unite, elevate, and empower women across the media, marketing, and ad tech ecosystem. Designed for ...

Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its ...

At the Mid-Atlantic MarCom Summit, CMOs discussed how they are expected to drive revenue, yet CEOs still don't see marketing as a primary growth lever.

Chief Marketing Officer Steve Nesle discusses the brand’s innovation budget and why it switched to using content creators for its entertainment series “Till Decor Do Us Part.” ...

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

Conventional wisdom says that you need clean data before you can use AI. But Rebecca Sykes isn’t so sure the data needs to be pristine. Sykes, a partner at The Brandtech Group who leads its emerging ...

At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth ...