Healthy food has become one of the fastest growing categories in China’s grocery category, but credibility remains a ...

The opaque reporting around Double-11 makes it difficult to evaluate how things are tracking this year versus last, but one ...

BeFood (必如) has grown into a successful milk brand by identifying a pain point that the dairy giants failed to tackle and targeting the less contested B2B category before expanding into the consumer s ...

A decade or two ago, the name MUJI would conjure an image of sophistication and refinement for homeware and clothing in the eyes of Chinese consumers. A quality, premium product that wasn’t too out of ...

Once admired as a minimalist lifestyle icon in China, Japan’s MUJI found itself losing relevance amid fierce local competition and evolving consumer expectations. But in recent years, the brand has ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

Foreign brands’ early years in China produced plenty of translation mishaps, along with a few stories that have been repeated so often that fact and marketing folklore have become hard to separate.

China’s rapidly evolving snack market is a microcosm for the China market itself: constantly evolving and embracing trends such as health, convenience, emotional and novelty. But a curious new ...

There’s a wonderful story about Karem, a hotel receptionist in Milan, and a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on ...

China’s livestream economy has produced a curious type of foreign brand: one that is American on paper, but largely invisible in America. A recent investigation by The Paper examined several health ...

Juice has been one of the brighter spots in an otherwise sluggish Chinese FMCG market. Bain and Worldpanel data show that juice sales grew 18.7% in 2025, making it the standout beverage category, ...

Two seemingly routine beauty brand sales rankings sparked fierce discussion in China. Released unofficially but widely circulated across WeChat groups, the images showed May 2025 sales performance ...