During Samsung Unpacked 2025, we heard that the Galaxy S25 series phones have a "custom" (sort of) Qualcomm Snapdragon chip to power its features. That's pretty cool — we know Snapdragon chips perform well and we've seen what building an AI-tailored SoC allows in Google's Pixel phones.

The Samsung Galaxy S25 Ultra arrives with only modest hardware improvements but a new universe of possibilities within. Its display is bigger and more immersive than ever, and we like its rounded corners and narrower body,

Here's our Samsung Galaxy S25 Ultra vs Google Pixel 9 Pro XL comparison. We compare the very best Samsung and Google have to offer.