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Barbie maker Mattel teams up with OpenAI
In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi and could chat with children and even tell jokes. The toy maker also released Hello DreamHouse, which lit up parts of the house in response to voice commands.
Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...
Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.
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