From NFL plays to college sports scores ... latest marketing maestro among the competitive and creative crowd. Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter!

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

With all of America watching the same broadcast, the advertisement industry pulls out all the stops for their commercials. So many people watch the Super Bowl for different reasons. Sports fans ...

Between the halftime show, pregame ceremonies and multi-million dollar commercials, there really is something for everyone. Those who watch the Super Bowl with an eye toward the commercials are in ...

Super Bowl commercials are another reason the Super Bowl is so big. Both die-hard NFL fans and non-football fans alike can bond over watching the commercials that take place during the ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America could use a brief diversion. As the Philadelphia Eagles and the Kansas ...

Super Bowl commercials are a big focus every year, even if some people love to hate them more than enjoy them, because nostalgia makes everyone think, “Back in my day, things were so much better.” ...

The NFL is airing two Super Bowl commercials in 2025, one about girls flag football and the other entitled "Somebody." In this spot, Demario Davis, Arik Armstead, and Adam Thielen "partner with ...

According to the site superbowl-ads.com, a 30-second spot on CBS during the first Super Bowl cost just $42,500. One of the signature ads that year was a commercial for Goodyear Tires that centered ...

Super Bowl commercials featured positive messaging about women and ... Increased opportunities for girls in sports, such as ...