“It ticks all the boxes for us,” Baxter said, pointing to Helly Hansen’s expertise in both outdoor and workwear, the cornerstones of Kontoor’s business. “We get that in one fell swoop.”

Kontoor Brands will acquire outdoor and workwear brand Helly Hansen from Canadian Tire Corporation, according to a press release Wednesday. The deal is expected to close in the second quarter of 2025.

Canadian Tire has struck a deal worth $898.8 million to sell outdoor-and-workwear business Helly Hansen to Kontoor Brands as the Canadian retailer tightens its focus on its home market.