according to the China Netcasting Services Association. Yin said regaining audiences, especially the younger generation, and reigniting their enthusiasm for big screen films, is an urgent goal for ...

For a country which will soon assume the mantle of the world's largest cinema audience, China comes out with a surprising number of big budget B-grade flops. Some blame this on censorship ...

The cinema sector took a dive despite a year of government-supported incentives such as free movie tickets and measures to ...