In this week's sports media column, Chad Finn reviewed "Built in Birmingham: Brady & the Blues," which is a documentary based on a soccer team owned by Tom Brady.

When Snoop Dogg sang the praises of Swansea City, it signaled the unlikely arrival of the latest celebrity owner in the once unfashionable Championship, English football's second tier.

The five-episode program that debuted at the end of July features the former Patriots quarterback and his business partner.

The former NFL star’s investment in the club may be measured in pence rather than pounds, but then his role is more ‘visionary’ than ‘operational’