Get ready for a tiny, adorable adventure! We're unboxing the new ZURU 5 Surprise My Mini Baby Mini Brands and discovering all the cute and realistic surprises inside. From lifelike babies to miniature ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go-around ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Zuru's Mini Brands line, featuring miniature grocery store ...

Zuru, which makes toys like Bunch O Balloons, hit $1.1 billion in revenue last year. But its fastest-growing division is consumer products, where it has launched new brands in diapers and hair care.