DENVER--(BUSINESS WIRE)--An apparel industry leader known for her creativity, courage and cultural acuity, Jennifer Sey is combining her experience as an elite athlete, seasoned brand executive and ...

Athletic clothing brands hold Women’s History Month promotional campaigns every March and claim to support women’s and girls sports, but haven’t spoken out against men competing as women—until now.

XX-XY Athletics, a sportswear company championing women, competes against the brand behemoth Nike, which pushes transgender ...

Global sportswear brand Nike is facing renewed backlash following the removal of a controversial billboard in London and past controversies. Seizing the moment, apparel start-up XX-XY Athletics ...

DENVER, March 25, 2026--(BUSINESS WIRE)--Two years ago, a former national gymnastics champion left a corporate career to start a brand built on a simple, defiant idea: women’s sports are worth ...

Aryna Sabalenka's fitness coach, Jason Stacy, recently landed in hot water for supporting the controversial pro-women brand, “XX-XY Athletics,” at the 2024 US Open. Despite the backlash, he has ...

XX/XY opens with just the kind of primal sexual scene its title suggests. On a New York subway, a man (Mark Ruffalo) and a woman (Maya Stange) spot each other, as the film freeze-frames over telling, ...

Medal of Honor recipient Sgt. Dakota Meyer, a father of two daughters, joined the fight to protect women’s sports on Monday by partnering with XX-XY Athletics. Meyer joined the company as the ...