Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...
Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...
Few phrases in business jargon are as simultaneously revered and vacuous as "go-to-market strategy" (GTM). A GTM strategy involves identifying your target market, crafting a value proposition, ...
BETHESDA, Md.--(BUSINESS WIRE)--A new independent survey revealed that Generative AI is revolutionizing sales and marketing across technology companies by enabling highly personalized customer ...
Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users. Today, all that ...
As online grocery shopping surges year-over-year and digital-native shoppers come into their buying power, Hormel Foods’ ...
ZoomInfo reports that 63% of corporate strategy value doesn't materialize due to execution gaps, costing $2 trillion in lost ...
IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.
A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...
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