Companies typically don't suffer from a lack of ideas—they suffer from lacking a consistent way to decide which ideas deserve investment. Committees debate, spreadsheets multiply and road maps drift ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

As part of selective attention, value tagging is the importance your brain assigns to every piece of information it is exposed to – people, places, smells, memories … you name it. It is an unconscious ...