Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...

The tone of voice and personality that brands use to market themselves to consumers has changed a lot in the past decade, with many brands communicating more frequently and in overly familiar ways.

Tone policing, Anderson tells me, is when someone focuses on how you're expressing yourself rather than what you're actually saying. "It's essentially derailing a conversation by critiquing someone's ...