Ever wondered why some habits persist and you and everybody else just disappear despite good intentions? Perhaps the solution lies in the humility of self-nudging. What if the folks in your life nudge ...

Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular ...

Suppose you are in a pub with friends. You drink a few beers, have a good time, and head home. The following morning you realise your headache is milder than usual. You then discover that you were ...