Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the early days of the pandemic, the consumer-packaged goods (CPG ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond. By The New York Times This feature is part ...

The broadcast media industry has had to hit the reset button, as the COVID-19 pandemic has wreaked havoc on traditional advertising revenue sources. More than two years later, the impact of auto ...

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they purchase with the all-important ‘why’ of the purchase. The sweet spots in ...

Their is a new wave of behavior around drinking in public which could have a major impact on the alcohol and cannabis industry. In bars across the country, a subtle shift is underway: younger patrons, ...